Issue link: http://www.ascpskindeepstudent.com/i/1108234
www.ascpskincare.com 17 C ongratulations! You have made the commitment to seek your fame, fortune, and career satisfaction in the world of skin health and well- ness by enrolling in a skin care program. Your first day of school should be the day you begin build- ing your professional reputation and planning your job search. Getting your foot in the door and landing that dream job will take some work. Don't wait until you're ready to graduate—you can get started today! DEVELOP YOUR PROFESSIONAL IMAGE What kind of first impression do you make? Consider not just how you present yourself in person, but also your social media and digital footprint. Review your social media accounts and remove any pictures or posts that don't present you in a professional light. This includes pictures or posts on friends' or group social media accounts. Actively manage your professional image by reviewing these accounts on a regular basis. Drop accounts or contacts that have you tagged in any pictures you would not want a potential employer to see. Create a business-oriented email address for your job search and networking by Patti Biro activities. Cute social media addresses or off-color names may not match your intention to obtain employment. Consider creating separate social media accounts with a business focus. You can use these to highlight your work in school and promote your professional aspirations. Mingling your personal accounts with your new professional image is not recommended. Your professional image extends to your personal appearance, too. Lindsey Robinson, head esthetician and spa director at Anjou Spa in Bend, Oregon, says that when interviewing prospective employees, she is impressed most with a candidate who is dressed professionally and arrives on time. Next on her list are a great smile and an overall positive presence. While practicing your smile should be easy, punctuality and appropriate dress are habits to practice while in school. They will pay off when you begin to interview and will be a plus on the job as well. As fashion designer and filmmaker Tom Ford says, "Dressing well is a form of good manners." If you want to be successful in getting and keeping a job, this is good advice. BUILD YOUR RESUME—EVEN WITH NO EXPERIENCE You might wonder what you can do to build a resume when you have not even given your first facial. Whether you are in esthetician school pursuing your first career or are launching a second or third career, you can begin to build your resume as a skin care professional from day one by pursuing opportunities to gain related experiences and demonstrating your passion for learning and growing in your new profession. Outside